Invention Grant
- Patent Title: Digital overlay offers on connected media devices
-
Application No.: US15418439Application Date: 2017-01-27
-
Publication No.: US10341705B2Publication Date: 2019-07-02
- Inventor: David John Evans , Thomas Greenway , Martin Ian Spicer
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US NY New York
- Agency: McDonnell Boehnen Hulbert & Berghoff LLP
- Main IPC: H04H60/32
- IPC: H04H60/32 ; H04N7/16 ; H04N21/2668 ; H04N21/258 ; H04N21/2665 ; H04N21/41 ; H04N21/431 ; H04N21/436 ; H04N21/442 ; H04N21/478 ; H04N21/4784 ; H04N21/81 ; G06Q20/20 ; G06Q20/36

Abstract:
A computing device includes memory for instructions and offers in a virtual wallet. A processor pairs private area networking (PAN) circuitry with a television to enable interaction with offers delivered in conjunction with commercials streamed to the television. The processor detects a first offer delivered in conjunction with a particular broadcast commercial, the first offer including a selectable indicia and delivers the first offer to the virtual wallet responsive to detecting selection of the selectable indicia.
Public/Granted literature
- US20170142464A1 DIGITAL OVERLAY OFFERS ON CONNECTED MEDIA DEVICES Public/Granted day:2017-05-18
Information query