Methods, apparatus, systems, storage media, etc., to perform media monitoring for mobile platforms using messaging associated with adaptive bitrate streaming are disclosed. Example media monitoring methods disclosed herein include accessing a request received from a first server of an audience measurement entity (AME) requesting network log information corresponding to a first adaptive bitrate streaming uniform resource locator (URL) included in a first message sent by a mobile platform to a second server to request delivery of first streaming media according to an adaptive bitrate streaming protocol. Disclosed example methods also include retrieving the network log information corresponding to the first adaptive bitrate streaming URL from a third server of a service provider providing network access for the mobile platform, and returning the network log information to the first server of the AME in response to the request.