The present invention relates to a system and method for issuing an OTP application in a face-to-face confirmation manner, and the system includes at least one or more service provider devices for transmitting OTP application issuance request information, including information on recognition of a terminal device tagged on a reader provided for each service provider or entering a previously set service area, to an integrated service device; and the integrated service device for registering secure storage medium identification information as medium identification information for OTP authentication and transmitting an OTP installation guide to the terminal device if the recognition information is the secure storage medium identification information, and transmitting the OTP installation guide to the terminal device if the recognition information is terminal device identification information, in which the terminal device can be a terminal device of a user seeing a service provider face-to-face.