Embodiments of the invention relate techniques of implementing role-driven notification. The techniques can include determining a location of a role in a role hierarchy and a corresponding location of a first notification template in a notification template hierarchy. The techniques can also include identifying one or more child roles of the role corresponding to the user and one or more child notification templates of the notification template corresponding to the user. The techniques can include generating a second notification template, the second notification template including the one or more rules included in each of the one or more child notification templates and sending a notification for the user based on the second notification template.