Non-contact power supplying appliance includes a plurality of power supply units, communication unit that sends and receives a communication packet, and controller that controls the power supply units and the communication unit, in order to contactlessly transmit power to non-contact power receiving appliance. Communication unit sends a response-request message for placement detection, and thereafter receives a corresponding response message, so that communication unit completes placement detection of non-contact power receiving appliance. After sending a response-request message for identifying a placement location of the non-contact power receiving appliance, communication unit receives a corresponding response message, so that controller identifies a combination of non-contact power receiving appliance and some of power supply units. Controller controls power supply unit in accordance with a corresponding response message received by communication unit after communication unit sends a response-request message for power control. According to the present aspect, high-precision communication and safe power transmission become possible.