An aqueous ink transfer process includes coating the surface of an image transfer member (ITM) with a coating composition to a first thickness, the coating composition including a hydrophilic composition and a surfactant, partially drying the coating composition to reduce its thickness and then applying aqueous ink onto the coating composition. The coating composition in the vicinity of the applied ink swells by absorbing water from the ink, and can further exhibit reduced adherence to the ITM. The ink is partially dried and then transferred onto a substrate.