A holder assembly for hanging goods to be displayed at a point of sale includes at least one elongated holding member at which goods are to be hanged and to be arranged in a row of goods one behind the other so that the hanging goods may be slid along the at least one elongated member to a removal position at an end of the at least one elongated member where a good may be removed from the at least one elongated holding member. The assembly further includes a carrier to which the at least one elongated holding member is mounted and at which an electronic detection element is provided. An electronic detection element of the holder assembly is configured to detect a displacement of the at least one elongated holding member from a first position to a second position for emitting at least one signal.