An optimization processing method and apparatus for a D2D service are provided. The optimization processing method includes the following steps. D2D service information and/or service experience information about a terminal are/is acquired, wherein the service experience information is used for reflecting quality of a terminal user' experience on a current service. The D2D service information and/or service experience information are/is reported. By means of the above-mentioned technical solution, the technical problem that there is no solution for a terminal to report D2D service information and/or service experience information in the related art is solved, thereby implementing reporting of the D2D service information, improving the supervision capability of a network side on a D2D service, and providing a strong support for improving the user experience of the D2D service.