Embodiments are disclosed for systems and methods for controlling data aggregation and delivery between multiple user devices. In some embodiments, an in-vehicle computing system comprises a processor, an external device interface communicatively coupleable to an extra-vehicle server, and a storage device storing instructions executable by the processor. The instructions may be executable to send user information to the extra-vehicle server, the user information including information identifying a primary user of the in-vehicle computing system, receive targeted information from the server, the targeted information based on contextual information determined from interaction of the primary user with another device, and present the targeted information.