A power supply device includes a first communication antenna, a second communication antenna, a power supply antenna for power supply to a power receiving device, a communication control unit to control sharing processing via the first communication antenna and establishment processing of establishing the communication via the second communication antenna with the power receiving device with information shared by the sharing processing, a power supply control unit to control authentication processing for the power supply to the power receiving device and power supply processing of performing the power supply to the power receiving device authenticated by the authentication processing, and a control unit configured to control the sharing processing and the authentication processing to be performed alternately, wherein, in a case where the power supply processing starts before completion of the establishment processing, the power supply stops and the sharing processing is performed again.