An approach to commercial information tagging. A digital radio receiver may be configured to receive commercial metadata that is part of a digital radio stream. A user may be able to provide input indicating that a particular commercial is of interest, thereby selecting the commercial metadata. The digital radio receiver may then determine one or more devices, from a set of devices that are communicatively connected to the digital radio receiver, that are configured to receive advertising associated with the commercial metadata. The digital radio receiver may then transmit the advertising to the various devices. In response, the devices may display information about the entity that sponsored the particular commercial; for example, a cellular phone may display a coupon, while a GPS device displays directions to the nearest location.