In some embodiments, systems, apparatus and methods are disclosed that utilize customer feedback to obtain store intelligence and automatically respond to the customer without the need to involve a store associate or employee, thereby allowing employees to continue on with other tasks. For example, customers may provide feedback for a particular product not on the shelves and be advised that it is being pulled (if it is on-site, such as in a back room), or offered the opportunity to order the product or advised of an alternate on-site or off-site location where the product can be found. The system, method or apparatus may also identify products the store should add to its assortment of products based on such customer inquiries and/or may take automated actions in response (e.g., generating pick requests, generating orders for products, reporting potential new products to add to offerings, etc.).