Embodiments include method, systems and computer program products for analysis of customer feedback on an application executing on a distributed computational system. Aspects include receiving feedback from a user of the application, wherein the application includes a plurality of components and wherein at least two of the plurality of components are provided by separate service providers in the distributed computational system. Aspects also include identifying one or more of the plurality of components that the feedback corresponds to and forwarding the feedback to one or more of the plurality of service providers associated with the one or more of the plurality of components identified.