In wide format web printing the loading of a new web medium is a cumbersome process, requiring the operator to raise a very wide flexible web from the supply roll up to the print surface. The present invention provides a simple apparatus to aid in the manual loading process. The web transport assembly of the apparatus comprises a supply unit arranged for supplying the web from a media roll to a transport path and a pick-up device comprising a pick-up surface and a holding mechanism configured for releasably holding a leading edge section of the web onto the pick-up surface, wherein the pick-up device is moveable between a first position near the supply unit for attaching the leading edge section and a second position near the print surface. The leading edge section is moved upwards towards the print surface while held by the holding mechanism.