A narrative includes a number of serially connected narrative segments combined by a director or editor in a defined sequence to tell a story. A number of different narrative segments are available to the director or editor. A content delivery editor provides editors and directors with the ability to augment a narrative with additional narrative segments that provide alternate perspectives, views, or insights to the consumer. Such allows conveyance of the same narrative to the consumer using a number of plots or perspectives. Branch points in the narrative provide the consumer the opportunity to follow a storyline they find interesting. Each consumer follows a “personalized” path through the narrative. The director or editor may influence selection at branch points by providing priming stimuli prior to presentation of a prompt to select a branch and by optionally providing target stimuli during presentation of the prompt to select a branch.