The present invention relates to the communications field and provides a group communication method. The method includes: obtaining location information of UE; when determining that an L-BM-SC is deployed at a location of an eNB to which the UE belongs, determining, according to the location information of the UE, an MCE that manages the eNB to which the UE belongs; and sending a first bearer activation request to the MCE, where the first bearer activation request includes the location information of the UE, so that the MCE determines, according to the location information of the UE, a first L-BM-SC deployed at the location of the eNB to which the UE belongs, and establishes a bearer between the first L-BM-SC and a GCS AS, where the bearer between the first L-BM-SC and the GCS AS is used by the GCS AS to send a packet to the first L-BM-SC.