A method is disclosed for facilitating service usage by a wireless terminal. The method is implemented by a Bluetooth low energy (BLE) beacon. The BLE beacon obtains service information describing a service available via a non-BLE wireless connection to a wireless access point. The BLE beacon also obtains connectivity information for establishing the non-BLE wireless connection, for utilizing the service via the non-BLE wireless connection, or both. The BLE beacon periodically broadcasts the service information and connectivity information via BLE transmissions to a wireless terminal that lacks the non-BLE connection. A corresponding BLE beacon operative to implement the method is also disclosed.