A, method, apparatus, system, computer readable medium, and article of manufacture provide the ability to deliver a media content deliverable. Media content is selected. One or more clients that will receive the selected media content are selected. Independently from additional user input, one or more files are automatically and dynamically selected based on the selected media content and one or more selected clients. The selected files are scheduled for delivery to the clients. Delivery of the one or more files to the selected one or more clients is then confirmed.