A computer-implemented method for intelligent chat governance, is provided. The computer-implemented method includes analyzing an incoming message based on relationship between a plurality of users, content of the incoming message, and metadata of the incoming message. The computer-implemented method further includes calculating a plurality of prioritization metrics of the incoming message based on a comparison of the analyzed message to a knowledge base, wherein the knowledge base includes behavioral tendencies of users of the incoming message, patterns of interaction of the users, and situational awareness of the users. The computer-implemented method further includes the transmitting the incoming message to a client interface of, in response to a determination that at least one of the plurality of prioritization metrics are greater than a threshold level.