The invention discloses a method and a system of detecting and recognizing a vehicle logo based on Selective Search, the method comprising: positioning a vehicle plate on an original image of a vehicle to obtain a vehicle plate position; coarsely positioning a vehicle logo on the original image to obtain a coarse positioning image of the vehicle logo; selecting vehicle logo candidate areas in the coarse positioning image; performing target positioning in the vehicle logo candidate areas with the Selective Search to obtain a set of target regions; training a vehicle logo location classifier with Spatial Pyramid Matching based on Sparse Coding (ScSPM) to determine the vehicle logo from the set of target regions to obtain a vehicle logo position; and training a multi-class vehicle logo recognition classifier with the ScSPM to conduct a specific type-recognition for the vehicle logo to obtain a vehicle logo recognition result.