There is provided television comprising a television display, a memory storing an executable code, a processor executing the executable code to receive an input selecting an ambient mode from a plurality of modes, including an on mode, an off mode and the ambient mode, wherein in the ambient mode the television display is on for presenting ambient content and not for presenting regular television content, request the ambient content from a server based on one of a default setting, a user profile, a user history, and a user preference, receive, in response to the request, the ambient content from the server, passively present the ambient content on the television display by periodically refreshing the ambient content from the server and periodically refreshing the ambient content on the television display without a user interaction.