A method for transmitting content and an apparatus therefor are provided. The apparatus includes a transceiver configured to transmit content to an external source, a display configured to display receiver information about the content, and a user interface (UI) element, a memory configured to store identification information of the electronic apparatus, and at least one processor configured to generate a code comprising the identification information, based on a user input of selecting the UI element, receive the receiver information from an external device, and control the display to display the receiver information on the display. The electronic apparatus can use address information stored in the external device, without a separate communication setting with the external device that provides the receiver information.