Applications are supplied to mobile devices. An application template is developed as a hierarchy of nested elements and layout data for a plurality of types of element. An application is generated by applying content data to one or more of the elements to form objects. The objects are supplied to a requesting mobile device, such that each object contains data, an identification of its position within the hierarchy and an identification of its element type. In addition, layout data is supplied to the mobile device for element types corresponding to the supplied object.