A vehicular display control apparatus includes: a condition determination portion that determines whether a deviation prediction condition has been established, the deviation prediction condition being a condition based on which a deviation between a sensible speed for a driver and an actual traveling speed is predicted; a speed difference determination portion that determines whether a speed difference between the actual traveling speed and a speed limit is a switching determination value or larger, and whether a shortage of the traveling speed from the speed limit is the switching determination value or larger; and a switching control portion that switches a speed display indicating the traveling speed to an emphasized display in a case when the condition determination portion determines that the deviation prediction condition has been established, and also when the speed difference determination portion determines that the speed difference is the switching determination value or larger.