An image processing apparatus for displaying an image on a display screen, inputs data, specifies at least one of a bright region and a dark region of an image corresponding to the image data, executes, for at least one of the bright region and the dark region, at least one of first chroma processing of increasing a chroma of the bright region, second chroma processing of lowering the chroma of the dark region, first hue processing of making a hue of the bright region close to red, and second hue processing of making the hue of the dark region close to blue in accordance with display dynamic range information corresponding to the display screen, and displays, on the display screen, an image based on corrected image data that has undergone correction.