An information processing apparatus manages a plurality of content items, keywords associated with the plurality of content items respectively, and authorities set to associations between the keywords and the content items, obtains a keyword and identification information of a user, input by an operation of the user, searches for a content item associated with the input keyword among the managed plurality of content items, and decides whether the searched content item should be provided to the user or whether provision should be restricted, based on identification information of the user and an authority set for an association between the input keyword and the searched content item.