A media content recommendation method includes: receiving an input entry parameter, and performing word segmentation on the entry parameter to obtain a word sequence; combining adjacent words in the word sequence to generate a mixed word sequence; acquiring phrases included in the word sequence and the mixed word sequence, and separately allocating a corresponding matching weight coefficient to a phrase; searching for media content including the phrase, acquiring a matching weight coefficient sum of phrases included in the found media content, and screening the found media content according to matching weight coefficient sums and performing recommendation. In addition, a media content recommendation apparatus is also provided.