To provide the user with the relationship between the scrolling speed in scroll-displaying and an operation performed on an input surface, a tactile stimulus control apparatus includes an intensity determination unit and a tactile stimulus control unit. In a case where an operation performed by a manipulator on the input surface provided corresponding to a display unit is detected while an image is scroll-displayed by the display unit, the intensity determination unit determines the intensity of a tactile stimulus to be provided to the manipulator based on the scrolling speed at the timing of detection of the operation. The tactile stimulus control unit controls a tactile stimulus generating unit, which is configured to generate the tactile stimulus to be provided to the manipulator, to generate the tactile stimulus with the intensity determined by the intensity determination unit.