Techniques for identifying suggested online content for company administrators to broadcast to company employees via an online social networking service are described. According to various embodiments, a plurality of suggested content items are displayed, via an administrator user interface, to a user associated with a company. A user request is then received via the administrator user interface, the request being to broadcast a recommendation to view a specific content item of the suggested content items to one or more employees of the company that are members of an online social networking service. The recommendation to view the specific content item is then broadcast to the employees of the company.