Methods, systems, and computer program products for dynamically routing a mobile sales operation are disclosed. A computer-implemented method may include receiving a request to provide a location recommendation to a mobile sales operation where the request comprises GPS coordinates from a GPS device associated with the mobile sales operation, determining the location recommendation based on analyzing data associated with a competitor of the mobile sales operation in view of the GPS coordinates, sending a first communication comprising the location recommendation to a computing device of the mobile sales operation, and sending a second communication comprising GPS coordinates of an updated location recommendation to the computing device of the mobile sales operation in view of a change in status for one or more competitors of the mobile sales operation.