Systems, methods, computer storage media, and user interfaces are provided for vacation tracking and providing marketing analytics. Check-in information for a group of people is received. A tracking device is associated with each of one or more persons associated with the group of people. Each tracking device associated with the one or more persons is activated. One or more boundaries are received from the user or location. The one or more boundaries may define safe areas associated with the location. Tracking information associated with locations of each of the one or more persons is provided. Alerts initiated by the tracking device may be provided to the user. Incentives are provided to the user and may be based on tracking information received by the location to encourage the user or the one or more persons to move to another area within the location.