The present disclosure provides an operation instructing method and apparatus for a remote controller of an intelligent television, relating to the technical field of intelligent television. The method comprises: receiving an operation instruction from the remote controller; judging whether a user operation satisfies a preset instruction condition according to the operation instruction; and if so, displaying operation instruction information of the remote controller on a user operation interface, the operation instruction information being indicative of an operation of the remote controller. The present disclosure can solve the problem that since the service contents in the current intelligent television are numerous, and the operation mode varies with the service content, a misoperation will easily occur when certain service content is operated in a conventional operation mode, and the application of the service content is tedious and complex.