Embodiments of the present invention relate to directing orientation on a screen by determining an orientation of a user's fingerprint. A user's finger position may be determined when the user's finger is a predetermined distance from or in contact with a touch-sensitive device. The user's finger position may be compared with a finger position database. The finger position database may include known finger positions associated with a screen orientation. A match analysis may be performed to determine which known finger position most closely resembles the user's finger position. A screen orientation associated with the known finger position most closely matching the user's finger position may be selected. Once the screen orientation is selected, an image may be displayed on a screen corresponding with the selected screen orientation.