A server based contextual awareness method of communicating in a wireless network includes detecting a signal strength of one or more user equipments (UEs) relative to other user equipment within a same vicinity. The method also includes detecting a pattern of the user equipment(s) and the other user equipment based on the detected signal strength of the user equipment(s) relative to the other user equipment. The method also includes deriving a social context based on the detected pattern. The method further includes initiating an action in response to the derived social context.