A method and apparatus may predict a cross-sell product to be presented to a customer. For example, the method and apparatus may communicate a plurality of questions to a customer via a computer network relating to an insurance product. The method and apparatus may receive a customer information and use the customer information to calculate a price quote for the insurance product. The method and apparatus may query a database containing information relating to the insurance product and receive customer information from the database. The method and apparatus may then determine whether the customer information or database information is indicative of a second product. If it is determined that the customer information or the customer database information is indicative of the second product, the method and apparatus may identify the second product as a potential cross-sale product, generate a message presenting the second product and display the message.