Fraud analysis for a location aware transaction is disclosed. Location information can be associated with historical fraud events. A location of user equipment can be analyzed against historical fraud information associated with the location to facilitate determination of a fraud factor value. The fraud factor value can reflect a determination related to a likelihood of fraud occurring in an instant transaction based on the historic fraud events proximate to the location. The determination can be based on fraud rules. Further aspects provide for abstraction of the fraud factor to limit exposure of personal information associated with wireless carrier subscribers in fraud analysis for a location aware transaction.