A narrative includes a number of serially connected narrative segments combined by a director or editor in a defined sequence to tell a story. Quite frequently a number of different narrative segments are available to the director or editor. A content delivery editor provides editors and directors with the ability to augment a standard with additional narrative segments that provide alternate perspectives, view, or insights to the narrative consumer. Such provides the ability to convey the same narrative to the narrative consumer using a number of plots, storylines, or perspectives. Branch points in the narrative, defined by the editor or director, provide the narrative consumer the opportunity to follow a storyline they find interesting. Each narrative consumer follows a “personalized” path through the narrative. Through social media, narrative consumers are able to discuss the narrative path with other narrative consumers who have taken a different path through the narrative.