An original advertisement is transformed at a first content viewing device into a transferrable incentivized deferred advertisement that itself includes as added encoded data elements a configured incentive, a configured incentive time period within which to obtain the configured incentive, and a reporting instruction that causes an alternative content viewing device to report advertisement viewing back to the first content viewing device. The transferrable incentivized deferred advertisement, that includes the added encoded data elements, is transferred to the alternative content viewing device.