A computer program product for determining an impact of a proposed dialog act in a conversation according to one embodiment includes a computer readable storage medium having program instructions embodied therewith. The computer readable storage medium is not a transitory signal per se. The program instructions are executable by a processor to cause the processor to perform a method comprising receiving textual data associated with a real-time conversation between a first participant and a second participant, receiving an objective of the first participant for the real-time conversation between the first participant and the second participant, receiving a proposed dialog act to be entered at a current point in the real-time conversation from the first participant, determining an impact of the proposed dialog act on the objective of the first participant, and performing one or more actions based on the impact of the proposed dialog act.