A method and associated system for processing a search query to retrieve product information and offers that are customized for an end user. An electronic planogram including expected locations of a product in a retail store is generated. A received communication includes a query object, an approximate location of the product in the retail store, and a database search query. From a comparison between the approximate and expected locations of the product, an electronic message is generated to communicate, to employees of the retail store, that the product is misplaced in the retail store. The database search query is performed for retrieving product information offers that are customized for the end user. The query object and the electronic planogram are used to identify products that have been misplaced, maintain adequate inventory levels to meet customer demands, and track the location of products within the retail store.