A method, system and computer program product for improving management and performance of an employee. An indication of a goal sponsored by an owner, such as a manager, is received. After receiving an indication of a user subscribing to the goal sponsored by the owner, communications (e.g., posts) on the social network involving the subscribed user that include a tag designating the goal may be monitored. Upon detecting a completion of the goal by the subscribed user in the monitored communications, a pattern of steps (e.g., “prepare,” “review” and “finish”) to accomplish the goal is determined based on the monitored communications. The pattern may then be used to recommend actions to other users subscribed to the goal concerning accomplishing the goal based on the pattern. Furthermore, the owner may receive indications as to the progress of the user in accomplishing the goal based on the pattern.