Techniques and architectures of a system may provide, among other things, a contextual help video based, at least in part, on the state of play of a user of a video game or the state of other types of interactive media content. For example, such video may be useful for self-learning using contextual video that provides useful information to the player (or a user of interactive media content). The system may involve a contextual search process, which may enable games to annotate broadcasts and game clips with real time metadata from their titles. Websites may query a service for broadcasts/game clips based on data generated by a contextual search. The system may add context to recorded and live game media and, for example, capturing and exposing a user's gaming moments.