A refrigeration apparatus and a luminous shelf assembly therefor are provided. The luminous shelf assembly includes: two electrical conductive elements extending along a vertical direction, each electrical conductive element having at least one electrical conductive bar; a shelf comprising a glass plate and a rear decoration strip, the rear decoration strip having an accommodating cavity which has an open rear side and a front side wall being provided with a plurality of light holes; an LED light bar having a plurality of LED lights corresponding to the plurality of light holes respectively, and the LED light bar being accommodated in the accommodating cavity and having a positive power line and a negative power line respectively extending outwards from two ends of its own; and two energizing sub-assemblies connected to the two ends of the LED light bar and connected with the positive power line and the negative power line respectively.