A shear coupler provides a breakable connection between adjacent members of a pump rod string. The coupler features an elongated shear stud, a hollow member in which the shear stud is axially received, a first set of rotational locking features externally defined on the shear member for engagement with a first set of matable rotational locking features internally defined on the hollow member; and a second set of rotational locking features externally defined on the shear member for engagement thereof with a second set of matable rotational locking features internally defined on the hollow member. The first and second sets of rotational locking features of the shear member are disposed on opposite sides of a weakened area thereof, and tensile and torsional loads on the coupler are substantially isolated from one another. Methods and equipment for applying torsional and tensile pre-loads to the coupler are also provided.