A light emitting diode (LED) lighting device includes a circuit for receiving an input power from a power source and outputting a rectified power, an LED unit including a plurality of LED channels connected in series, each LED channel having a front end and a rear end, a current sensing resistor, and a switch circuit unit. The switch circuit unit includes a plurality of switches, and an Nth switch is connected to the rear end of an Nth LED channel so as to control an operation of the nth LED channel, and is controlled by a sum of a current of the Nth switch and a current of an (N+1)th switch, which flows through the current sensing resistor. Forward voltages of the LED channels are unevenly redistributed so as to keep power consumption between the Nth switch and the (N+1)th switch substantially same, and N is a positive integer.