Disclosed is a method and system involving augmenting content. The system augments content for an active event subject to a focus of a user, in an environment including a presentation of two or more active events. The system includes: a user focus determination unit including a camera that captures video data associated with the focus of the user; a memory and a buffer that store digital fingerprints from the events; an active content determination component that compares one or more digital fingerprints from an active event with the captured video for determination of the event being focused on by the user; and a display that displays content and augments the determined active event being focused upon by the user that was identified by the active content determination component.