In a computer-implemented method for displaying an electronic product page responsive to scanning a retail item a retail item is scanned via a scanning device at a location, wherein the scanning device comprises a display screen, and wherein the location is not a point-of-sale at a retail store. In response to scanning the retail item, an electronic product page of said retail item is automatically displayed on the display screen. A user of the scanning device is enabled to purchase the retail item via the electronic product page displayed on the display screen.