Invention Grant
- Patent Title: Active prediction of diverse search intent based upon user browsing behavior
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Application No.: US12762423Application Date: 2010-04-19
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Publication No.: US10204163B2Publication Date: 2019-02-12
- Inventor: Bin Gao , Tie-Yan Liu
- Applicant: Bin Gao , Tie-Yan Liu
- Applicant Address: US WA Redmond
- Assignee: Microsoft Technology Licensing, LLC
- Current Assignee: Microsoft Technology Licensing, LLC
- Current Assignee Address: US WA Redmond
- Agency: Rainier Patents, P.S.
- Main IPC: G06F17/30
- IPC: G06F17/30

Abstract:
Many search engines attempt to understand and predict a user's search intent after the submission of search queries. Predicting search intent allows search engines to tailor search results to particular information needs of the user. Unfortunately, current techniques passively predict search intent after a query is submitted. Accordingly, one or more systems and/or techniques for actively predicting search intent from user browsing behavior data are disclosed herein. For example, search patterns of a user browsing a web page and shortly thereafter performing a query may be extracted from user browsing behavior. Queries within the search patterns may be ranked based upon a search trigger likelihood that content of the web page motivated the user to perform the query. In this way, query suggestions having a high search trigger likelihood and a diverse range of topics may be generated and/or presented to users of the web page.
Public/Granted literature
- US20110258148A1 ACTIVE PREDICTION OF DIVERSE SEARCH INTENT BASED UPON USER BROWSING BEHAVIOR Public/Granted day:2011-10-20
Information query