This disclosure describes systems, methods, and computer-readable media related to phishing and brand protection via copycat detection. In some embodiments, a temporary page profile associated with a webpage may be generated. The temporary page profile may include an image component, a geometry component, a style component, and a link component. One or more baseline page profiles may be retrieved. The temporary page profile and the one or more baseline page profiles may be compared. It may be determined that the temporary page profile does not match the one or more baseline page profiles. An alert may be generated to display to a user indicating that fraud has been detected for the webpage.