Embodiments of the present application relate to a method, apparatus, and system for processing subtitle data. The method includes dividing subtitle data into multiple subtitle groups according to subtitle data display time information related to a played object, wherein a subtitle group comprises at least one subtitle data entry, and wherein a subtitle data entry comprises subtitle content, a subtitle display time in relation to the played object, and a speed of subtitle motion, selecting a piece of subtitle data from a subtitle group according to the display time information of the played object, and causing the selected piece of subtitle data to be displayed on a track such that the selected piece of subtitle data does not overlap with or pass another piece of subtitle data displayed on the track.